About

Brief Introduction to the Academy

Asia Pacific Retail Academy (APRA), a Malaysian incorporated business entity is fully-owned by People Skills Asia Private Limited (PSA), Singapore. The latter is an organization which specializes in developing, and providing high quality management development programmes for middle and senior managers and executives in the distributive trades and retail industry. Since its inception, both APRA and PSA had jointly developed many highly reputable and internationally recognized retail management development programmes in the Asia Pacific Region. Often, these programmes developed in collaborations with renowned and reputable global retail learning institutions such, Oxford Institute of Retail Management, Oxford University, UK, Institute for Retail Studies, University of Stirling, UK, Food Marketing Department, St Joseph’s University, Philadelphia, US and the renowned Retail Management Institute, Santa Clara University, California, USA.

Approved Overseas Centre for OTHM

APRA is also an approved centre for OTHM which is a UK based Awarding Organisation regulated by Ofqual (Office of the Qualifications and Examinations Regulation). OTHM have a network of numerous delivery centres globally to deliver our qualifications in many academic disciplines such as Accounting and Finance, Business Management, Education and Training, Health and Social Care Management, Human Resource Management, Information Technology, Logistics and Supply Chain Management, Occupational Health and Safety, Project Management, Public Administration, Risk Management, Strategic Management and Leadership, Strategic Marketing and Tourism and Hospitality Management

APRA always aim to develop as an organisation that is forward-thinking in order to support professions and industry by providing excellent qualifications and skills specific training programmes that contribute for a highly qualified and experienced workforce for a number of industry sectors. 

Transform Your Future with Retail Management Excellence

Meet the passionate experts driving innovation and success at APRA.

Dr. Vincent Kong 

Founder & CEO

Dr. Vincent Kong is currently CEO of People Skills Asia Pte Ltd (PSA), a Singapore incorporated company and Asia Pacific Retail Academy (APRA), Malaysia. 

Prior to setting up PSA and APRA, Vincent Kong had held various senior executive positions

with major global and Asian corporations over the last 30 years. Among some of the positions he previously held were President of IGA International, President of IGA – Coca Cola Training Institute. 

Vincent was also Principal Director of the Singapore Retail Association and Executive Director of the Institute for Retailing for the Association and also set-up the first ever Retail Management tertiary programme for business management students in Singapore.

Vincent is also a regular speaker at major retail conventions and had spoken at the Asian Retail Conference in Manila 1993, Bangkok 1995, Kuala Lumpur 1997. Over the last 30 years, Vincent had conducted Retail Executive Management Development workshops for many retail companies in the Asean region, such as KLSogo (Malaysia), Mydin (Malaysia), Aeon (Malaysia), Gama (Malaysia), Pernama (Malaysia), NTUC Fairprice (Singapore), CK Tang (Singapore), Bata (Singapore), Prime Supermarket (Singapore), Mustafa (Singapore), Wingtai

(Singapore), Centro Department Store, (Indonesia), PT Matahari (Indonesia), PT Metrojaya (Indonesia), PT Hero Supermarket (Indonesia), Diamond Department Store (Indonesia), Alfa Retailindo (Indonesia), Big C (Thailand), Robinson (Philippines), Walter Mart (Philippines) The Mall Group (Thailand), Central Group (Thailand), Villa Market (Thailand), IGA (Korea), IGA (Japan), Robinson (Philippines), Neguin Group (Iran) and Hyper Me (Iran).

APRA’s Academic Advisory Board

NamePosition
1Professor Emeritus Peter JonesUniversity of Gloucestershire, UK
2Professor Paul FreathyUniversity of Stirling, Scotland, UK
3Professor Dale AchabalSanta Clara University, USA
4Professor Kirthi KalyanamSanta Clara University, USA
5Professor John L. StantonSt Joseph University, USA
6Professor Larry RingWilliam & Mary College, USA
7Associate Professor Ron HessWilliam & Mary College, USA
8Dr Richard CuthbertsonUniversity of Oxford, UK

APRA’s Industry Advisory Board

NamePosition
1Datuk Andrew LimGroup Executive Chairman of USP, Malaysia
2Mr. Eddy ChanEx-COO, KLSogo, Malaysia
3En. M ZainiGeneral Manager, Pernama, Malaysia 
4Mr Satish DoshiChairman, Globe Sarah Hughes, Malaysia
5Ms. Suzy HutomoPresident Director, Body Shop, Indonesia
6Dr. KanokWontranganEx-President, Family Mart, Thailand
7Mr. Thomas NielsenEx-Senior Vice President, Big C, Thailand
8Mr. Wong Yip Heng Ex-Director, CK Tang, Singapore

APRA’s International Partner