About
Brief Introduction to the Academy
Asia Pacific Retail Academy (APRA), a Malaysian incorporated business entity is fully-owned by People Skills Asia Private Limited (PSA), Singapore. The latter is an organization which specializes in developing, and providing high quality management development programmes for middle and senior managers and executives in the distributive trades and retail industry. Since its inception, both APRA and PSA had jointly developed many highly reputable and internationally recognized retail management development programmes in the Asia Pacific Region. Often, these programmes developed in collaborations with renowned and reputable global retail learning institutions such, Oxford Institute of Retail Management, Oxford University, UK, Institute for Retail Studies, University of Stirling, UK, Food Marketing Department, St Joseph’s University, Philadelphia, US and the renowned Retail Management Institute, Santa Clara University, California, USA.

Approved Overseas Centre for OTHM
APRA is also an approved centre for OTHM which is a UK based Awarding Organisation regulated by Ofqual (Office of the Qualifications and Examinations Regulation). OTHM have a network of numerous delivery centres globally to deliver our qualifications in many academic disciplines such as Accounting and Finance, Business Management, Education and Training, Health and Social Care Management, Human Resource Management, Information Technology, Logistics and Supply Chain Management, Occupational Health and Safety, Project Management, Public Administration, Risk Management, Strategic Management and Leadership, Strategic Marketing and Tourism and Hospitality Management
APRA always aim to develop as an organisation that is forward-thinking in order to support professions and industry by providing excellent qualifications and skills specific training programmes that contribute for a highly qualified and experienced workforce for a number of industry sectors.

Transform Your Future with Retail Management Excellence
Meet the passionate experts driving innovation and success at APRA.

Dr. Vincent Kong
Founder & CEO
Dr. Vincent Kong is currently CEO of People Skills Asia Pte Ltd (PSA), a Singapore incorporated company and Asia Pacific Retail Academy (APRA), Malaysia.
Prior to setting up PSA and APRA, Vincent Kong had held various senior executive positions
with major global and Asian corporations over the last 30 years. Among some of the positions he previously held were President of IGA International, President of IGA – Coca Cola Training Institute.
Vincent was also Principal Director of the Singapore Retail Association and Executive Director of the Institute for Retailing for the Association and also set-up the first ever Retail Management tertiary programme for business management students in Singapore.
Vincent is also a regular speaker at major retail conventions and had spoken at the Asian Retail Conference in Manila 1993, Bangkok 1995, Kuala Lumpur 1997. Over the last 30 years, Vincent had conducted Retail Executive Management Development workshops for many retail companies in the Asean region, such as KLSogo (Malaysia), Mydin (Malaysia), Aeon (Malaysia), Gama (Malaysia), Pernama (Malaysia), NTUC Fairprice (Singapore), CK Tang (Singapore), Bata (Singapore), Prime Supermarket (Singapore), Mustafa (Singapore), Wingtai
(Singapore), Centro Department Store, (Indonesia), PT Matahari (Indonesia), PT Metrojaya (Indonesia), PT Hero Supermarket (Indonesia), Diamond Department Store (Indonesia), Alfa Retailindo (Indonesia), Big C (Thailand), Robinson (Philippines), Walter Mart (Philippines) The Mall Group (Thailand), Central Group (Thailand), Villa Market (Thailand), IGA (Korea), IGA (Japan), Robinson (Philippines), Neguin Group (Iran) and Hyper Me (Iran).
APRA’s Academic Advisory Board
Name | Position | |
1 | Professor Emeritus Peter Jones | University of Gloucestershire, UK |
2 | Professor Paul Freathy | University of Stirling, Scotland, UK |
3 | Professor Dale Achabal | Santa Clara University, USA |
4 | Professor Kirthi Kalyanam | Santa Clara University, USA |
5 | Professor John L. Stanton | St Joseph University, USA |
6 | Professor Larry Ring | William & Mary College, USA |
7 | Associate Professor Ron Hess | William & Mary College, USA |
8 | Dr Richard Cuthbertson | University of Oxford, UK |

APRA’s Industry Advisory Board
Name | Position | |
1 | Datuk Andrew Lim | Group Executive Chairman of USP, Malaysia |
2 | Mr. Eddy Chan | Ex-COO, KLSogo, Malaysia |
3 | En. M Zaini | General Manager, Pernama, Malaysia |
4 | Mr Satish Doshi | Chairman, Globe Sarah Hughes, Malaysia |
5 | Ms. Suzy Hutomo | President Director, Body Shop, Indonesia |
6 | Dr. KanokWontrangan | Ex-President, Family Mart, Thailand |
7 | Mr. Thomas Nielsen | Ex-Senior Vice President, Big C, Thailand |
8 | Mr. Wong Yip Heng | Ex-Director, CK Tang, Singapore |
APRA’s International Partner
